Software

Stories about software, AI, and other intangible digital stuff

Book designer and self-publishing guru Joel Friedlander talks with Wetmachine about the future of publishing

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As part of our continuing series of interviews with movers & shakers in the rapidly changing world of publishing, Wetmachine today talks with Joel Friedlander, proprietor of Marin Bookworks and creator & curator of the fantastically helpful and interesting site The Book Designer. Joel’s a long-time self-publisher and consultant to other self-publishers. He knows a lot and he’s funny and helpful. See my questions and his answers below the fold.

Joel joins Jane Friedman, head honcho emeritus of Writer’s Digest, and Mark Coker, creator of epub publishing powerhouse Smashwords.com in Wetmachine’s “Whither Publishing” interview series. Continue reading

Traveling Self-Publishing Geek Novelist Blues: the Defcon Variations

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John standing in vendor room at Defcon

Me in my Defcon T-shirt glory

I write & publish fiction for hackers and geeks. I’ve written a novel and two novellas and I have another novel in the works. The baseline genre is cyberpunk/biopunk thriller, although I approach the subject matter in a kind of David Foster Wallace/Pynchonian way. So I’m actually kind of a postmodern metafictiony cyberpunky technothriller novelist. All my books concern hacking of both silicon-based and carbon-based systems.

As I discussed in Adventures in Self-Publishing, there’s no reasonable way for me to get my books into bookstores (all the tech bookstores that used to carry me have gone under). Therefor I have to use other ways to get my books in front of readers. So sometimes I go to places where hackers and geeks and congregate & there set up a table whereupon I put out copies of my books & glowing reviews from geekoid websites & start carnival barking like Billy Mays, selling my books for cash.

I’ve done this for more than ten years.

Does it make any sense to sell books this way? Am I a brilliant self-marketing original or just some crackpot who wrote some crackpot books?  I don’t know, but if you read this post I’ll think you’ll have enough info to form your own opinions. (Jane Friedman of Writers’ Digest thinks I’m doing something right, which is some consolation.)

Below, the story of my most recent such gig & biggest one ever, Defcon, Las Vegas, late July/early August 2010. This account includes a rambling disquisition on the whole “hand-selling books on the road” idea in general, with lessons learned from ten years of this idiocy.

(Since Defcon, by the way, I’ve sold the rights to my first novel, Acts of the Apostles. See here for the how and why I sold the rights.)
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Jane Friedman, long-time publisher of Writer’s Digest, talks with Wetmachine

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I first met Jane Friedman sometime around June, 2001, when she called to tell me that my novel Acts of the Apostles had won the Writer’s Digest National Self-Published Book Award for that year (in the “genre” category:  a juried competition with 324 entrants, ahem; I digress).

That call took place pretty early in Jane’s 12 year career at F+W Media (and pretty early in my self-publishing career, now that you mention it.) Her talent was obvious and she rose quickly. In 2008 she was named the publisher of Writer’s Digest, the No. 1 resource for working writers. In her varied roles at F+W, she was responsible for the management and growth of multiple book lines, annual directories, newsstand and subscriber-driven magazines, online education and services, e-commerce, print and online advertising, as well as national writing events and competitions.

Jane recently left WD to take a position as assistant professor at the University of Cincinnati, and she now teaches full-time in the e-media department of CCM. She’s a frequent speaker at writing and publishing events; her focus is on helping writers understand the transformation underway in the media and publishing industries, and how they can be successful and in control of their careers.

I recently asked Jane if she would like to be interviewed for Wetmachine and SelfPublishing Review. She said yes, and I sent her some questions; her answers appear below the fold (and will appear in SPR tomorrow). If you read my recent interview with Mark Coker of Smashwords, you’ll notice some overlap in my questions. I think it’s interesting to see where Jane agrees with Mark and where she differs. But all of her answers are thoughtful and some of them are quite intriguing.
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Self-aware programs? Fools rush in where wise men fear to tread.

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According to a status update on the facebook page of a friend of mine (which means it must be true), this quote:

?”At this point we get into such difficult questions as whether a computer program can have purpose, or consciousness, or free will, or even a soul. I do not propose to address those issues now, because I am still chewing on the same questions concerning myself.”

is attributed to Guy Steele (whom fellow Wetmachanic Howard Stearns once told me he wanted to be when he grew up) in the book Things a Computer Scientist Rarely Talks About by (“The Legend”) Donald Knuth, whose fondness for ligatures in TeX among other things, were oh-so-gently lampooned in the book to be mentioned in the next paragraph.

Of course such “difficult” questions are precisely the (ostensible) subject of the famous & brilliant novella Cheap Complex Devices, which you can read portions of right here on this very website, or better still, buy a copy!  Any of y’all needing a nudge can start with this review, which gets to the heart of the matter quite nicely.

Smashwords founder Mark Coker talks to Wetmachine about the future of publishing

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Smashwords is a service for helping small and self-publishers format ebooks in diverse formats (for example: kindle, epub, PDF, Palm) and distribute them through diverse retail channels (for example Amazon, Apple, BN, Kobo, and Smashwords itself). A few weeks ago I sent Smashwords founder Mark Coker a note asking if I could interview him for Wetmachine & SelfPublishing Review. He said yes; I sent him some questions about the current & future state of book publishing, and he answered. His replies appear below the fold.

I found his answers interesting and direct, and I think you’ll enjoy reading what he had to say.
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“I felt like I was in Church”

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That’s a line attributed, if I recall correctly, to Eddy Vedder when asked about how he felt the first time he played with Neil Young (whose “Cortez the Killer” is playing through my headphones right now, now that you mention it, as it often does when I’m digging into basso philisophico depth of my own poor over-mined skull).

I didn’t feel like I was in church when I met uber-scientist George Church in his Harvard Med School lab/office six weeks ago, but I did feel a little bit awed and of course impressed. Turns out Church is a nice guy and we had a lovely chat. (How we met & what we talked about is a story for another day; all you CCD buffs might want to brush up on The Bremser Spam; that’s a hint.) I left behind a set of my books, and, somewhat to my surprise, he read them, and what’s more, liked them, and we’ve since become email buddies and we talk about this and that — subject to time constraints, of course, inasmuch as I’m an unemployed sometime novelist and he’s a world-famous scientist in charge of several important projects at various laboratories, not to mention being on the boards of too many companies to count, so sometimes I don’t have as much free time on my hands as he does. Continue reading

SXSW Dreaming

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The deadline for submitting panel proposals for South by Southwest Interactive kind of snuck up on me. I learned just before midnight last Friday that the deadline was midnight on Sunday. It turned out that I had a bunch of stuff to do on Saturday and Sunday, so only spent a few hours Sat & Sun evening working on my panel proposal. The hard limit for the proposal was 1,500 characters. My first draft was twice as long. So as the clock ticked towards midnight Sunday I took out my trusty machete and started hacking.

I’m not really happy with the final proposal I submitted, but I thought the 3,000 character draft wasn’t that bad. In any event, it’s a panel that I would like to be on, or, failing that, attend.

So anyway, below you’ll find longer draft, the “before machete” version. Soon enough, I hope, you’ll see my “after machete” version on the SXSW website & I’ll bug yzall for your votes. Thanks.

Self-Publishing Novelists 2011: A Report from the Trenches.

We’ve been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher.
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Ass over teakettle and a farewell to free ebooks

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About three weeks ago I had freak accident on my bicycle. My chain froze as I was pedalling up a hill. I went ass over teakettle and performed a lovely three-point faceplant in the weeds (2 hands + 1 face = 3 ), spraining eight fingers & two thumbs and bloodying up my left cheek, which led to two visits to the emergency room and one to my doctor who told me that much of the symptoms in my hand were coming from my neck, where CT scans revealed “moderate to severe arthritis.”

As I picked myself up off the ground, in shock at the gross betrayal of me by my insubordinate bicycle and angry at gravity, and with my hands hurting ferociously and tingling in equal measure, and later, after calling my daughter, who was off in our family’s only working car, to ask her to come drive me to the hospital, I realized that I was not Cory Doctorow. Even after my daughter had picked up my wife who took me to the emergency room at Martha’s Vineyard hospital & I had heavenly dilaudid pumping into my vein I still was not Cory.

I’m mostly all better now. I even rode my bike a lot yesterday, despite the heat, right down to the Tisbury Street Fair, where I served strawberry shortcake with the guys in the Firefighters Association. It’s been three weeks since my bike mishap & I’m still not Cory. Consequently, I’ve stopped giving my books away for free.
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Sunset makes me think of Google teeth I coulda maybe shoulda bashed in

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So today, depending on how you reckon such things, more or less marks the end of the legendary Silicon Valley company Sun Microsystems, where I worked from January 1986 until April 1994 (badge #1387). Here’s a photo (taken today) of me behind a giant-sized beer mug that I got from Sun on my 5th anniversary. It says, “In appreciation for five years of service in the Kingdom!”

photo of giant sun beer mug
In addition to this beer mug, Sun gave me a fantastic education in hardware, software, management and office politics; a chance to spend at least one night in every hotel on the entire length of El Camino Real from Sunnyvale to Burlingame; lots of good friends and fun times; money, and most of all an inspiration for Monty Meekman, the nastiest villain in the best. novel. evar written about Silicon Valley, my very own Acts of the Apostles.

Below the fold: The day I almost put (Google CEO) Eric Schmidt’s teeth down his throat.

UPDATE
My dear wife says this post makes me sound a whole lot angrier than I in fact am, and she’s right. I just thought it was funny that two of the most arrogant bigwigs I encountered at Sun went on to become bigwigs at Google, an outfit that’s known for its. . . arrogance. Most of my memories of Sun are of good friends and interesting challenges. (And a whole lot of airplane travel and hotel rooms.)

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Vuze: the new Gator

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Several years ago (seems like a lifetime ago) in a misguided attempt to help my younger daughter legally download free music, I installed something called “Gator” on my home computer.

Almost immediately I realized I was stuck in the equivalent of the innocent young couple in the movie Pacific Heights, in which Michael Keaton (perfectly) plays the role of their charming, evil, smarmy, horrible evil tenant that they cannot get rid of (until the climax, when he meets a very (to the audience) satisfying end).

Gator was just like the Keaton character. It pretended to be friendly and charming, but really it was from hell. It took over everything and fucked up everything. I don’t know if I ever got rid of it or if I simply went out and bought a new computer. I had frackin nightmares about Gator.

Then things changed and along came MP3s and there was standardization and itunes and everything was groovy.

A few months ago a friend of mine installed the peer-to-peer program Vuze on my machine. Since then I’ve used it to download a bunch of old films. Some obscure French films and some porno from the 80’s. About 7 flicks, total, I think. Recently it got hung, so I deleted and downloaded it & reinstalled it again tonight. And then I did a Mac OS & Safari software update & rebooted.

And now there is a Vuze toolbar in both my Safari and my Firefox. It’s late and I can’t figure out how to get rid of them. I’ll figure it out tomorrow.

But for now, when I see Vuze I’m seeing Gator, and I’m not liking it one bit.

Fuck you Vuze. Who told you you could mess with my browsers? By what right do you come in and mess with my stuff? Fuck you Vuze, you pigs. Fuck you vuze. Fuck you, Vuze. I don’t care what you say. This is malware tactics. Bite me.

I guess it serves me right for violating the sacrosanct copyright of 40 year old movies. But damn, does it piss me off.

Vuze, the new Gator. Sheesh.