Howard Stearns’s post, below, about How Croquet will Take Over the Universe (Bwah-hah-hah) got me thinking about OpenLaszlo and our own plans to take over the, um, er, well, our plans for success.
Laszlo Systems, Inc, signs my paycheck, but 90% of what I do for that check is related to OpenLaszlo, the “Rich Internet Application” platform that is given away for free. Just as Howard suggests, Laszlo Systems makes its money by selling applications and services on top of the platform, not from selling the platform itself. Laszlo Mail is the first such product, and others are under development. The OpenLaszlo platform, which Laszlo Systems Inc subsidizes to the tune of several full-time developers and one full-time documentation guy, generates exactly zero dollars for the company.
Laszlo Systems, Inc, is a startup in which I have a relative pantload of stock options. So I want Laszlo Systems, Inc, to succeed, which means that Laszlo has to convince deep-pocketed customers to buy Laszlo applications. In order for Laszlo applications to be acceptable to potential customers, the customers must be convinced that the underlying technology is sound and that it will be around for the long haul. That implies that OpenLaszlo must be seen to be thriving. There must exist a rich ecology of corporations that have a financial interest in keeping OpenLaszlo healthy.
Trust is the substrate upon which the open source ecology can grow. The best way to ensure that trust, of course, it to make OpenLaszlo really, truly open; to make it abundantly clear to potential developers that Laszlo Systems is not self-dealing, not trying to control the platform for its own benefit.
Laszlo is the fourth startup I’ve worked at. I ain’t rich yet, and I ain’t getting any younger. So I want *this* to be the one we get right. Wetmachiners Howard, Gary and I all worked for, and got virtually incinerated by, Curl, which, like Laszlo and Croquet, developed a potentially web-transforming technology. Alas for us, Curl screwed the pooch, as they say; it pissed away all the opportunity that that technology could have given them (us) by messing up this fundamental process that Howard wrote about.