You’re Right, Bruce Sterling: I *am* the future of printed fiction. Let’s discuss at SXSW!

A few months ago I blogged about my ten-or-so year long [career|hobby| pipe-dream|unhealthy obsession] as an itinerant peddler of my self-published nanopunky cyberpunky biopunky novel and novellas. That post was called Traveling Self-Publishing Geek Novelist Blues: the Defcon Variations.

A few weeks after I had posted this bit, the cyberpunk celebrity/novelist Bruce Sterling picked up on it, writing in an entry about me in his beyond the beyond blog entitled “The Future of Printed Fiction“. (Actually he didn’t write a blog entry about me — he copy/pasted my Wetmachine post and inserted into it a few oracular comments of his own.)

It’s all about being a make-do gypsy at the fringes of the web conference scene,” Sterling said in his prefatory remarks. “Gothic High-Tech, Favela Chic”.

I’ve been pondering that pronouncement (and others like it that he sprinkled through post by way of annotation) for a few months now (his post is dated October 14, 2010). Below the fold, I make an attempt at parsing them. I do detect a general tone of condescension in Sterling’s comments. Which, y’know, who cares. And furthermore I’m not even sure about that, that his comments are condescending. It seems like he’s making fun of me, but maybe he’s doing straight reporting or maybe he’s free-associating/scat-singing, like a jazz musician or person with Tourettes; I can’t really tell and anyway I’m not well-placed to judge, inasmuch as the subject is my life’s work. Mostly I’m grateful that Sterling blogged about me at all, because he has legions of fans & I got a nice jolt of web traffic and a mini-spike in book sales after he anointed me The Future of Printed Fiction. So thanks, Bruce.

In related news, both Sterling and I are slated to be in Austin, Texas next March for SXSW, the mega indie artist hipster conclave, at which event he will be giving a keynote talk to the multitudes and I’ll be on a panel (presumably before a much smaller and less adoring audience than Sterling’s) entitled “The Self-Publishing Novelist: Report from the Trenches

Since Bruce & I will both be at SXSW, maybe I’ll get a chance to chat with him & ask him what his comments meant. Or, maybe, just maybe, when I get to SXSW & plop myself down in a chair to listen to his opening address I’ll discover that I’m the subject of his keynote talk, which will be about nothing other than, yes THE FUTURE OF PRINTED FICTION & how I, Sundman is it! And I will find myself thereby catapulted into cyberbionanonovelist superstardom, right alongside Bruce Himself and William Gibson and what’s his face, who wrote Cryptonomicon and is now working some newfangled space-age post-fiction with my friend Nicki Galland and that other guy who wrote the book about little nanomachines taking over your mind — no, not Acts of the Apostles , the other one. Probably not, I realize that. But if you’re reading this, Bruce, and would like to join me for a cuppa whatever, please do  have your people call my people.

While I do confess to a bit of bewilderment about what Sterling is actually saying about me in his post, I think the gist is that printed (fiction) books are rapidly becoming “collector” artifacts for niche and rapidly shrinking communities of readers, like classic 35MM film cameras (Pentax, Minolta, Leica, Hasselblad. . .) that once commanded premiums in specialty stores and now go for a few bucks at flea markets.

Who knows, he may be right about that.

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Traveling Self-Publishing Geek Novelist Blues: the Defcon Variations

John standing in vendor room at Defcon

Me in my Defcon T-shirt glory

I write & publish fiction for hackers and geeks. I’ve written a novel and two novellas and I have another novel in the works. The baseline genre is cyberpunk/biopunk thriller, although I approach the subject matter in a kind of David Foster Wallace/Pynchonian way. So I’m actually kind of a postmodern metafictiony cyberpunky technothriller novelist. All my books concern hacking of both silicon-based and carbon-based systems.

As I discussed in Adventures in Self-Publishing, there’s no reasonable way for me to get my books into bookstores (all the tech bookstores that used to carry me have gone under). Therefor I have to use other ways to get my books in front of readers. So sometimes I go to places where hackers and geeks and congregate & there set up a table whereupon I put out copies of my books & glowing reviews from geekoid websites & start carnival barking like Billy Mays, selling my books for cash.

I’ve done this for more than ten years.

Does it make any sense to sell books this way? Am I a brilliant self-marketing original or just some crackpot who wrote some crackpot books?  I don’t know, but if you read this post I’ll think you’ll have enough info to form your own opinions. (Jane Friedman of Writers’ Digest thinks I’m doing something right, which is some consolation.)

Below, the story of my most recent such gig & biggest one ever, Defcon, Las Vegas, late July/early August 2010. This account includes a rambling disquisition on the whole “hand-selling books on the road” idea in general, with lessons learned from ten years of this idiocy.

(Since Defcon, by the way, I’ve sold the rights to my first novel, Acts of the Apostles. See here for the how and why I sold the rights.)
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Defcon Leaning

Looks like I’ll be heading to the mother of all hacker conferences, Defcon 18 in sunny Las Vegas 2.5 weeks from now. I’ll be attending parties and tech sessions, trying to not get hacked, and, mainly, selling my famous geekoid hackerific novels from a table in the vendor area.

I’ve got two reasons for wanting to attend: (1) I’m writing another hackerific novel, Creation Science, and I want it to feature either some action at Defcon or at the least, some characters (white & black hat) who are Defcon types. So I’ll be doing passive research & keeping my eyes open. (2) I want to sell books and get some notice for my books. If ever there were a target market for them, I think Defcon must be it. Maybe with a little luck I’ll get some notice as the author of what may well be the ultimate hacker book.

Any of y’all as have been to Defcon or who plan to attend this one, I would appreciate your saying hello in the comments. Any advice on how I can meet my two objectives would be especially welcome. In particular, what’s the best way for me to get the word out to the Defcon crowd about my books before I get there?