An interesting thing happens when a medium has enough bandwidth to be a “rich medium.” It crosses a threshold from merely being an informational medium to being an evocative medium.
Consider radio, which was initially used to carry Morse code over the wireless tracts between ships at sea and shore. The entire communications payload of a message could be perfectly preserved in notating the discrete dots and dashes. Like digital media, the informational content was completely preserved regardless of whether it was carried by radio, telegraph, or paper. But when radio started carrying voice, there was communication payload that was not completely preserved in the context of other media. The human voice conveys more subtlety than mere words.
Thus far, the Internet has been mostly informational. We do use it to transmit individual sound and video presentational work, but the Internet platforms in these situations are merely the road on which these travel rather than the medium itself. (My kids say they are listening to a song or watching a video, rather than that they are using the Internet or that they are on-line. The medium is the music and video.)
So, what happens when an Internet platform supports voice and video, both live and prerecorded, and allows individual works to be combined and recombined and annotated and added to and for the whole process to be observed? Do “sites” become evocative? Do presentations on them become a performance art? Do we loose veracity or perspicuity as the focus shifts to how things are said rather than what is said? Here’s a radio performance musing on some of this and more.
I think maybe this is the point where the medium becomes the message. If a technology doesn’t matter because everything is preserved in other forms, then the technology isn’t really a distinct medium in McLuhan’s sense.
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About Stearns
Howard Stearns works at High Fidelity, Inc., creating the metaverse.
Mr. Stearns has a quarter century experience in systems engineering, applications consulting, and management of advanced software technologies. He was the technical lead of University of Wisconsin's Croquet project, an ambitious project convened by computing pioneer Alan Kay to transform collaboration through 3D graphics and real-time, persistent shared spaces. The CAD integration products Mr. Stearns created for expert system pioneer ICAD set the market standard through IPO and acquisition by Oracle. The embedded systems he wrote helped transform the industrial diamond market. In the early 2000s, Mr. Stearns was named Technology Strategist for Curl, the only startup founded by WWW pioneer Tim Berners-Lee. An expert on programming languages and operating systems, Mr. Stearns created the Eclipse commercial Common Lisp programming implementation.
Mr. Stearns has two degrees from M.I.T., and has directed family businesses in early childhood education and publishing.
On Christmas Eve I heard about this guy Fessenden, http://www.radiocom.net/Fes…
who made the first voice broadcast. It’s a fascinating story, not least of which because of the time it took for the possibilities and implications of this new medium to begin to occur to people. We still see that kind of lag with new technologies — think how long it has taken for Ajax to take off– but in general things are much more accelerated these days.