An interesting thing happens when a medium has enough bandwidth to be a “rich medium.” It crosses a threshold from merely being an informational medium to being an evocative medium.
Consider radio, which was initially used to carry Morse code over the wireless tracts between ships at sea and shore. The entire communications payload of a message could be perfectly preserved in notating the discrete dots and dashes. Like digital media, the informational content was completely preserved regardless of whether it was carried by radio, telegraph, or paper. But when radio started carrying voice, there was communication payload that was not completely preserved in the context of other media. The human voice conveys more subtlety than mere words.
Thus far, the Internet has been mostly informational. We do use it to transmit individual sound and video presentational work, but the Internet platforms in these situations are merely the road on which these travel rather than the medium itself. (My kids say they are listening to a song or watching a video, rather than that they are using the Internet or that they are on-line. The medium is the music and video.)
So, what happens when an Internet platform supports voice and video, both live and prerecorded, and allows individual works to be combined and recombined and annotated and added to and for the whole process to be observed? Do “sites” become evocative? Do presentations on them become a performance art? Do we loose veracity or perspicuity as the focus shifts to how things are said rather than what is said? Here’s a radio performance musing on some of this and more.
I think maybe this is the point where the medium becomes the message. If a technology doesn’t matter because everything is preserved in other forms, then the technology isn’t really a distinct medium in McLuhan’s sense.