The Treachery of Names

Would any other smell as sweet?

We changed the name of the company today. The geeks formerly known as Qwaq are now Teleplace.

I like it. Qwaq was a kind of goofy Google/Twitter/Yahoo sort of thing into which you could project whatever you wanted. At first it was (theoretically) just as plausible that something would be made for kids as for companies. But the Qwaq named didn’t really play well. It was too empty a vessel — not suggestive of anything we did. Even our friends spelled it wrong. I often told people it was the corner letters of their keyboard, but they tended to just tilt their head at me like a confused dog. We have a great set of photos in the office of David, Andreas, and the gang discussing potential names with Alan Kay. “Oink? No. Too obvious.” Anyway, now we’re respectable, and the name suggests something about what we do.

Oh, and the new client is out, too.

And the new server.

Off to sleep.

Under the Radar

This is five minutes of live demo and eight minutes of discussion at an Under the Radar conference last spring. It is a very info-dense presentation before specialized industry insiders. (There are lots of side references all around to Google and others.) The intense Enterprise and VC jargon is quite meaningful and right, not random bullshit. I am particularly struck by the discussion of use cases like yesterday’s Project Collaboration and Saturday’s Operations Center, although I think the emphasis on high-value uses cases is misleading. (Under the Radar is all about qualifying truly new tech scenarios: high-value or large-new-market uses always get the first attention by the investors. That doesn’t mean that less extreme scenarios are not just as relevant for the people involved in them.) I also like the characterization they arrive at in which hosted/cloud/Software-as-a-Service is equated with repeatable off-the-shelf workflows, while VPN/behind-the-firewall/custom installations are equated with specialized internal crown-jewels applications.

Project Collaboration at Intel

Yesterday I posted an example of a Virtual Operations Center, which is turning out to be one of the classic enterprise use cases for virtual worlds today. Above is a tiny blurb representing another, more common case: Project Collaboration. Not a great video, but in its short 1.5 minutes it touches on how other uses cases such Operations or Training tend to merge into or be utilized within Project Collaboration.

Operations Center +1

David Smith made this video a year ago, showing how you could have:

  • virtual world objects automatically populated by real world objects;
  • scripted behavior for those interactive objects that:

    • gives realtime display of real world data associated with those objects;
    • allows you to control the associated real world objects (like Swayze in “Ghost”);

  • all while functioning in a standard virtual world in which the participants can communicate with voice/video/text/gesture and spontaneously share apps, etc.

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Google My House

A little experiment. I’m trying — again — to sell my house(1). In looking to buy or rent a house now, I always google the address to see what I can find. So now my wife is blogging about her experiences in having it professionally staged, which gives us a chance to talk about all the neat features that are hard to bring out in a walk-through. Hopefully, someone interested in the house will search for more info, and they’ll find the info we provide.


1. The folks who were going to buy it and were renting it out until then never got theirs sold.

Discrimination Fades? Who Do You Want to Be Today?

The virtual world is fertile ground for exploration of social and identity issues. Like the crucible of competitive sports controversies, synthetic worlds let us burn away irrelevancies to reach abstract truths about, e.g., gender and sexuality. The computer-as-laboratory lets you control the environment and change one variable at a time, and every possible interaction and gesture can be recorded for examination.

Social worlds are the most numerous and have the most users, and so provide the most opportunity for study. Although the examples are still from social worlds, this article is the first I’ve seen that addresses avatar gender in the workplace. My take-away is, “On the internet, no one knows you’re a dog of the wrong gender.” Men can be women if it helps a sale. Women can be men if it helps a negotiation. Otherwise, it’s just not a big deal.

I suspect, though, that we can do even better. I think we’ll see a Village People effect in which we will become both more aware and more comfortable with differences that are now still scary to many people.
<%image(20090829-Gray-Lego.png|202|384|Abstract avatar, with optional badge photo and without face photo.)%><%image(20090829-avatar-choices.png|311|432|Choice of animated avatar from dropdown list.)%><%image(20090829-Casual-John.png|159|403|Informally popular pre-designed avatar choice.)%>

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On Writing

I’ve been bumming about my postings (or lack) lately. I want to write about cool possibilities and what they might mean, but most of what I do can’t be talked about until it is released. It seems like it shouldn’t matter whether you write about what you’re doing versus what you’ve done, but I think it does. I feel like everything I write about the latest cool thing my colleagues or I did ends up sounding like an ad. Not an effective and entertaining thing, but just that it sounds like I’m trying to sell something.

Sorry about that. As far as I am aware, I write to sort out ideas. I was taught that if I can’t name something or talk about it effectively, then I don’t understand it. And I write to to document my journey. In both cases, I should be discussing work in progress. But even the entries I made while working at the University of Wisconsin all seem to be about actual working results, rather than projects that I was still designing. And I’m not sure why, but it feels like the out-of-sync aspect is getting worse. There is a commercial relevance. For example, way more than a year ago I had been very happy when a new reader told me what a delight it was to find my blog, and he offered some interesting comments. But it turns out that this fellow was from a ginormous company that is now a (hopefully) happy repeat customer. While I don’t clear anything I write with anyone at work, I can’t pretend that I am unaware of any potential commercial impact. Not sure what to about all that.

VW on the Web

One of the great mashups going on now is not just mixing content, but media. WebTV. NPR on an iPod. MTV on YouTube. TV on the Radio. Some social virtual worlds are lightweight enough that they can run within the frame of a Web browser when you visit the associated site. While we have always had documents, applications, sounds, movies, and Web browsers running within our Croquet and Qwaq virtual worlds, we’re now doing a bit more ping-pong between the Web and Qwaq Forums.
<%image(20090816-ForumPage.gif|522|437|Web page corresponding to a room in a virtual world. Click for full size.)%>

Pages like this one make it easy to get information (e.g., documents) into or out of a forum without using the 3D collaborative client. Maybe you’re not at your usual laptop or desktop computer and only have Web access. Maybe you are an executive or assistant to someone working in the forum such that you can’t suit up and be seen.

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Duck

I was pleasantly surprised to find the opening remarks on Judge Sotamayor’s confirmation hearing so interesting.

Senator Feingold explicitly referenced Barrack Obama (a constitutional law scholar as well as President) in acknowledging that the Supreme Court decides cases where the precedent and wording of written law is not clear. That’s its job. There could be no mechanical execution of a prewritten umpire or referee program. Such cases are decided by values.

Senator Graham explicitly acknowledged that this is the case and that he wasn’t sure how he felt about that. After all, he imagined Judge Sotomayor’s values were different from his own. The question then was whether he should try to impose his values or interpret those of the electorate.

I was proud of both of these men and my country’s institutions. And….

They all collectively ducked. Kept their heads down. Dodged it. Wimped out.

I think we’re due for a discussion, as today’s obituaries of Walter Cronkite made apparent. Every one contains claims of absolute objectivity and authority, while also citing Cronkite’s commentary in February 1968 that America cannot win the Vietnam War. President Johnson himself said it was a major influence on his subsequent actions.

How we relate values and the quest for objectivity is much debated in journalism today, but the industry is in turmoil and I do not yet see a consensus emerging. (An objective set of values on the issue?!) I share Senator Graham’s ambivalence. For example, I think George Will and Rush Limbaugh are equally hypocritical in their underlying views, but only Will is hypocritical in the pretension to rational thought in his presentation. I’m equivocal about which I fear more: Which is more evil? Which is more undermining to my culture and institutions? I admire the English stereotype of acting properly while leaving so much unsaid, but I consistently favor knowledge and transparent discussion over style, brevity, or unrecognized deceipt and ignorance. Cronkite explicitly alerted viewers that his conclusions were subjective. I share his values. But does that make it right? The same commentary left objectivity to the “referees of history.” The question is vital throughout the economy and government. By not taking this historic opportunity to discuss this reality — by elected leaders in open hearing — we leave it be mulled over or not by individual judges and bureaucrats and businessmen and media personalities. Decisions are still made on values, but it remains taboo to discuss and judge the context and consequences of how it happens.

What's in a name?: Application Collaboration

<%image(20090711-application-collaboration.png|433|347|Application Collaboration)%>
It has been hard to express the character of this new way of working through collaborative 3D virtual worlds. I’ve made lots of explorations of the many ideas, but two of the biggies have been that:

  1. Applications are shared by many people simultaneously. This does not mean just that one application program license can be used on many computers, or that copies of an application’s document can be passed around, although these are true. I think the unique thing is that the live combination of application/document can be used by many people simultaneously, as though looking over each other’s shoulder.
  2. Each person can use many applications simultaneously. This does not mean just that a user can switch between application windows on their own desktop, but rather that they can easily be arranged and used in a persistent context that is shared in real-time between users.

We call this “application collaboration” to distinguish it from other forms of collaboration that do not have this dual nature. I’m still wrestling with the term.

I think the above picture of today’s Forums gets at this very nicely. Below is a picture of Croquet from more than two years ago. It’s interesting to me that they are functionally equivalent, and yet today’s picture makes the point of application collaboration so much clearer in both picture and practice. (I showed the two pictures to my wife. She said it was my strength and my weakness that I could see that both were illustrating the same concept.)
<%image(20060507-multi.jpg|433|275|Croquet Application Collaboration)%>