“There’s no such thing as a meme. Pass it on.”
I don’t know when I first encountered the word “meme”; I suspect it was sometime around 1997. In any event I disliked it enough to lampoon it in a little thing called “Notes on the Source Code”, which I wrote during one frenzied all-nighter in the spring of 1998 (“notes” later morphed into the astonishing hallucination known as Cheap Complex Devices, the most brilliant book I ever wrote. But I digress.)
Suddenly “meme” was everywhere. It was like fractal redux, ten years later.
I didn’t like “meme” because I thought it added nothing to the perfectly serviceable word “idea” and was just a lot of newfangled pseudo pscientific poppycock. I’ve changed my mind since then, even to the extent that I see much human activity as the mere playing out of memes in meat substrate.