Another reason I want to set my wayback machine to about 1890. (And another reason I’m glad we got rid of television in my house.) From the story:
Sealey said advertisers would gain an unprecedented ability to see how their spending affected sales, especially as retailers adopt radio-frequency identification. RFID, the system that could replace bar coding, tracks the movement of individual products such as groceries from a few feet away.
In about five years, Ad-ID and RFID could be used together, he said.
“Then we could measure whether we delivered the commercial to you, and, as I am monitoring your pantry, whether you bought the product, too,” he said.