Orson coming to your kitchen by way of your TV

Another reason I want to set my wayback machine to about 1890. (And another reason I’m glad we got rid of television in my house.) From the story:

Sealey said advertisers would gain an unprecedented ability to see how their spending affected sales, especially as retailers adopt radio-frequency identification. RFID, the system that could replace bar coding, tracks the movement of individual products such as groceries from a few feet away.

In about five years, Ad-ID and RFID could be used together, he said.

“Then we could measure whether we delivered the commercial to you, and, as I am monitoring your pantry, whether you bought the product, too,” he said.

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