According to this blog entry, Jews for Jesus has sued Google over use of a third level domain name: jewsforjesus.blogspot.com You can read the complaint here.
As Ron Coleman’s Likelihood of Confusion blog observes, Jews for Jesus achieved one of the early awful victories for trademark holders in 1998 over this very same issue. In Jews for Jesus v. Brodsky, 993 F.Supp 282 (D.NJ 1998), Jews for Jesus won a trademark infringement claim against the user of the name “jewsforjesus.org” and “jews-for-jesus.com.” (Coleman was Brodsky’s attorney and provides a good summary and links.) This case is actually used to be pretty famous (or infamous) in domain name/TM circles. As use and sophistication about the Internet has grown, however, courts have backed away from it and the pendulum has begun to swing the other way (as I noted last year in my entry on the jerryfalwell.com case).
Comparing the 1998 case and the 2006 case provides some interesting lessons in how much the world has changed in 8 years. My thoughts below, but some disclosure first- I helped draft an amicus brief in support of Brodsky in 1998 in my roll as assistant general counsel to the now defunct Domain Name Rights Coalition.