Never underestimate the power of local media, although I can’t really say if this made a difference. But Senator-elect Scott Brown (R-MA) has his own public access cable show he uses to keep in touch with his constituents.

It shall be interesting to see if this has any impact on his approach to cable issues, although I suspect he is unlikely to get on a committee where this would matter.

Somewhat more seriously, it underscores the importance of staying in touch with your constituents, and the importance of PEG regardless of political allegiance. Brown won, among other reasons, because he actually went out and campaigned. This also wasn’t some clever act of pretending to stay in touch with constituents. Looking at his record here, he has been doing local cable show for years, and doing local events.

If one truth is emerging from the spate of special elections from NY-29 to last night’s MA race, it is that politicians cannot phone in their campaigns and expect the party affiliation (either their own or their opponent’s) to carry the day. Ya gotta work it. So the next time local cable access programmer asks for an interview, don’t snort “Wayne’s World, right” and blow them off. Take a lesson from Scott Brown — commitment to local media matters.

Stay tuned . . . .