Musing: While Google’s business model is based on advertising, it seems to me that the essence of their business is that they are all about meta-data. They don’t own or deliver data, but rather they keep subject, ranking, tagging, and other data about the data. In an information world, if you can’t own the info, owning or at least organizing the metadata about it is pretty good.
In this way, I think my professional activity is all about context. I don’t create or control collaborators nor the artifacts they collaborate on, but I do try to provide a means for people to organize and recognize the contexts in which these act. When we can access everything that anyone in history has ever done, plagiary becomes meaningless, and content is no longer king.