So, security has been hyped in the press and especially in ads over the past few years… various IT ads talk about security, keeping out hackers, etc. But is Joe Sixpack actually paying attention?
Recently, Paris Hilton (one of those people it seems is simply famous for being famous… oh and for having her knookie tape broadcast all over the Internet) recently had her T-Mobile smartphone hacked, with its phone list of celebrities (and even pictures of her breasts taken with the camera phone) posted all over the web. T-Mobile’s security (or lack thereof) was at fault. This is just one of several breeches of security that has hit T-Mobile.
So, of course, the free market being what it is, people are now leaving T-Mobile in droves, especially eschewing the products that have been so famously hacked, right? Apparently not, as T-Mobile is selling out of Sidekicks, the unit Hilton owned that was hacked.
So, I guess what we have is the confluence of “there’s no such thing as bad publicity” and “there’s a sucker born every minute.”