I first heard the term neuroeconomics in a review of Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics by Paul W. Glimcher in the journal Acumen . (Another review can be found at human-nature.com.) My interest piqued by this new (to me) turn of phrase, a-Googling I did go, and turned up neuroeconomics.com, a blog run by Kevin McCabe, who runs the Behavioral and Neuroeconomics laboratory at George Mason University.
Like the pure psychoanalysts who shuddered to find their theories applied to advertising, I find myself discomfited at seeing my own interest in how the brain works specifically applied to matters of money.
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About Peg.
Peg has a PhD in neuroscience and has a mind like a cocker spaniel. New scientific questions are like squeaky toys. She makes her living consulting with university faculty members on the fine art of
grantsmanship, writes fiction for fun, and considers herself a wetware hacker.
Check out this introduction article on Neuroeconomics:
http://www.articleworld.org…