My father is among many people who use the idiom “take a flyer” to mean “take a risk”. (I know that millions of other people use the expression also, but I always hear it in my father’s voice: “Go ahead, take a flyer. Nothing ventured, nothing gained.” etc, etc). Well, I certainly took a flyer when I got laid off from the proverbial day job sixteen years ago and decided to move to Martha’s Vineyard & try to make a living as a freelance technical writer. And I took a flyer when I then took a few years to write a novel in between stints as truck driver, construction laborer, etc. And I took a flyer when I decided to self-publish. But today I’m going to talk about when I took a flyer & crafted a cheesy hand-drawn flyer as a marketing tool for my books, making me look perhaps even more of a crackpot than I actually am, if that’s possible. In some ways it was the most successful of all of these flyers.