I continue to find myself thinking about this photo shoot. There is something compelling such thought, and so I feel that one way to think about it is as art.
There are technical issues that can be thought of in artistic terms. For example, I seem to be upset about the variations of paint schemes. I like my aerospace to be engineered. Isn’t there A Right Answer(TM)? How can there be several best paint schemes? (I have the same objection to BMW’s line about “We only make one thing: the Ultimate Driving Machine.”) And yet my favorite paintings are not photographic. If “too perfect”, I would be instantly distracted by whether or not the display was Photoshopped or Computer Generated. But how can one create a Wabi-Sabi esthetic on an aircraft? Maybe the answer is variations.
Hmm. Not satisfying. If the variations were created as deliberate imperfection, I think a much better choice would be to have an artist deliberately create visual asperity in the same way that game artists make a flat glass screen look like rough and rugged material.
Maybe the variation is symbolic? After all, Airbus is uniquely a product of multiple countries. Maybe the variation gives one a feel for laborers of many countries coming together to put these great birds in the air. Indeed, the making-of film does give a sense of this. Hmm, again, I think other designs could have achieved that better.
Another consequence of an artistic perspective is that it gives a lot of room for the enormous sums of money. How much is art worth? There is something stirring about the site of these planes, so who am I to say they did it wrong in some way? How much did this shot cost, and how much is it worth?
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About Stearns
Howard Stearns works at High Fidelity, Inc., creating the metaverse.
Mr. Stearns has a quarter century experience in systems engineering, applications consulting, and management of advanced software technologies. He was the technical lead of University of Wisconsin's Croquet project, an ambitious project convened by computing pioneer Alan Kay to transform collaboration through 3D graphics and real-time, persistent shared spaces. The CAD integration products Mr. Stearns created for expert system pioneer ICAD set the market standard through IPO and acquisition by Oracle. The embedded systems he wrote helped transform the industrial diamond market. In the early 2000s, Mr. Stearns was named Technology Strategist for Curl, the only startup founded by WWW pioneer Tim Berners-Lee. An expert on programming languages and operating systems, Mr. Stearns created the Eclipse commercial Common Lisp programming implementation.
Mr. Stearns has two degrees from M.I.T., and has directed family businesses in early childhood education and publishing.