Video bloggers VLOG Brothers posted this entry about SpikeTV, a subsidiary of Viacom, violating musician Jonathan Coulton‘s Creative Commons License for one of his songs (I’ve included the video blog below). Briefly, Coulton has released a video of his song Flickr under a Creative Commons license allowing noncommercial use and requiring attribution. SpikeTV grabbed the video and played commercials before it and associated with while playing. Since this is exactly the sort of behavior SpikeTV’s owner Viacom has sued Youtube about, many have delighted at this apparent expression of Viacom hypocrisy and demanded that Viacom pay Coulton damages (either $37 based on commercial value of online advertising, or much higher based on how Viacom has argued the courts should assess damages against Youtube).
In the parlance of today, I’d rather focus on this as a “teachable moment” than as an opportunity to shame Viacom (who, given the choice, would prefer to simply pay $37 and forget the whole thing). Here are a few key takeaways I would hope policy makers (and maybe even Viacom) would learn from this.