The Google policy blog has this excellent post explaining the “blocking premium” and “incumbent discount” concepts in bidding. I’ve sprinkled pieces of this in variuous posts, but this really lays it out nicely in one place.
Today I gave an ironic and sometimes sarcastic insight in the debate between Big Telco and Big Tech. Who pays a #fairshare? What was the story 25 years ago?The #nlnog slides: https://drive.google.com/file/d/1WfU_IMkNRY3TkwvSYf-XiVfh55KI1tdq/view?usp=sharing and the stream starts at 1:27 https://youtu.be/TX_d0ufgeiY?t=5227 @NLNOG
#Nottheonion The Onion files an amicus brief in support of SCOTUS review in Novak v. City of Parma (that heartless artless menace)