Self-Publisher Sells Out! How and Why I sold the Rights to my Self-published Novel “Acts of the Apostles” to Underland Press

I recently signed deal with Underland Press, a new, indie publisher founded and led by  Victoria Blake, to give Underland the worldwide rights, electronic and print, to publish my novel Acts of the Apostles in any and all languages in basically any format (printed book, ebook, audiobook, etc).

I’ve been the publisher of this book for eleven years. It has sold pretty well as far as first novels (self- or traditionally published) go, and I have gotten a fair amount of attention for being an innovative self-publishing novelist.

I’ve written that as a self-publisher I get to keep the publisher’s cut as well as the writer’s cut, which means that any publisher would have to offer me a pretty sweet deal before I would consider giving my publisher’s cut to them. And I’ve noted (as have many other people) that in an age when more and more book sales are digital (that is, internet downloads of ebooks), the role of the publisher is less and less relevant.

In fact, over the last six weeks, sales of digital versions of my books have outnumbered sales of printed copies by about 60-1.

So why have I sold my rights to Underland?

Because I want Acts of the Apostles to become a worldwide bestseller. I want sales numbers in the millions. Failing that, it would be at least nice to make some money. I’m gambling that Underland offers the best opportunity for that to happen. Continue reading