OK I’ll admit that I watch football, NFL (USian) football sometimes, especially now these recent years when my local team the Patriots, also known as the Massachusetts Liberals, have been kicking ass left right and central (and also teams from Texas, such as the Houston Halliburtons and the Dallas Swaggering Ignorami, have generally sucked–an extra bonus).
So I have not been able to avoid noticing that the Rolling Stones will be playing the half-time extravaganza at the SuperDuperBowl this year, because during other NFL games on TV, approximately every three bleeping minutes there’s another “Rolling Stones at SuperDuperBowl” commercial. Which their playing this gig is not a bad thing in itself, I guess, since although the Rolling Stones have indeed intermittently been over the last several decades just what they claimed to be, that is, The Greatest RockaRoll Band inna World, they’ve never been celebrated for their good taste, so why shouldn’t they highlight the world’s largest annual celebration of the aesthetic of kitsch?
But the use of their song “Heartbreaker” to market the SuperDuperBowl is deeply sad and offensive to me. And I don’t mean in the way Led Zep selling Cadillacs or the Who selling whatever, or even Bob Dylan selling investment portfolio management, for the love of Christ, with “The Times They Are A-Changing” is sad and offensive. It’s more as if Billie Holiday were to have used her song Strange Fruit to market Fruit Loops cereal or strawberry Pop Tarts.